THE STRAY SHEEP

Branding Design 

Wall Mural Design

IP-Driven Immersive Spatial Experience

We developed a steampunk-themed bar anchored by a proprietary sheep-based core IP — conceived not simply as a themed interior, but as a long-term brand asset system.

Rather than designing a space alone, we built a narrative-driven universe where character strategy informs spatial identity.

Each sheep embodies a clearly defined persona and strategic symbolism —
The engineer sheep, equipped with goggles and gears, represents logic, innovation, and craftsmanship.
The gentleman sheep, savoring whisky with poise, reflects refinement and aspirational lifestyle.
The party sheep, energizing the atmosphere, embodies social freedom and community connection.

Through structured IP development, visual language systems, and experiential storytelling, we translated brand DNA into spatial form.
Gears, metals, and steam mechanisms function not as ornamentation, but as coded elements within a cohesive IP world-building framework.

The result is more than a bar — it is an immersive micro-city governed by character, where visitors don’t just consume a drink, but enter a branded universe designed for emotional engagement, memorability, and organic social sharing.

This project demonstrates how strategic IP integration transforms physical space into a scalable brand platform — where storytelling, environment, and identity operate as one unified ecosystem.

由IP驱动的沉浸式空间构建

我们为客户打造了一间以“羊”为核心IP的蒸汽朋克主题酒吧。
这不仅是一间酒吧设计，更是一套围绕品牌角色所展开的空间叙事系统。

在这个世界里，每一只羊都拥有清晰的人设与象征意义——
戴护目镜研究齿轮的工程师羊，代表理性与创造力；
优雅品威士忌的绅士羊，象征品味与格调；
随时点燃氛围的派对羊，则体现自由与社交属性。

我们通过角色IP设定、视觉符号系统与场景氛围营造，将品牌精神转译为空间语言。
齿轮、金属、蒸汽装置不再只是装饰元素，而是IP世界观的一部分，构建出一座由“羊”主宰的微型城市。

来访者不仅是在消费一杯酒，而是在进入一个有角色、有故事、有记忆点的品牌世界。